Want More Customers? Stop Selling and Start Helping
It’s time to flip the script on how you attract customers. If you’re like most business owners, you’ve been told that to grow, you need to sell more—pitch harder, close faster, and chase leads. But today’s buyers don’t want to be sold to. They want to be educated. They want answers, not pressure. They want […]
Stop Looking for Just an SEO Company to Solve Your Lead Issues
SEO is important—but it’s not a silver bullet for your plumbing business. If you’ve been searching for a “plumber SEO company” and expecting a flood of leads to follow, you’re not alone. Many plumbing businesses turn to SEO as their first (and only) marketing strategy. But while search engine optimization is a valuable tool, it’s […]
Why Doesn’t My Business Show Up on Google Maps?
You’ve set up your business, your services are top-notch, and your customers love your work—but when someone searches for plumbers near them, your company doesn’t show up in the Google Map Pack. What gives? This is one of the most common questions we hear from small business owners—and for good reason. Visibility on Google Maps […]
The Art of Responding to Google Reviews: How to Respond to Positive and Negative Feedback
Online reviews, especially on Google, are crucial for your small business’s reputation and can significantly influence potential customers’ decisions. Whether a review is positive or negative, responding thoughtfully can help you build stronger relationships with your customers and demonstrate that you value their opinions. In fact, a recent study highlights that review requests should be […]
Marketing Research Firm Website + SEO Case Study
Marketing Research Firm Website + SEO Case Study As the world stirred from its pandemic-induced hibernation, a Cincinnati-based Market Research & Strategy firm found itself striving to regain its previous vitality. In pursuit of a solution to their challenges, the company’s founder sought to update the website to align more closely with their brand and […]
The 5 Biggest Myths About Online Reputation Management: Debunked!
Small business owners often wonder if online reputation management (ORM) is worth the time and effort. After all, it seems like a lot of work to try to control what people say about your business on the internet. But ORM is not only worth the time and effort, it’s essential for any business that wants […]
SEO vs. Social Media – Which One Should You Focus On First?
There are many considerations for any business when it comes to choosing how they want to market their company. One of the most important is whether or not you should invest in SEO (search engine optimization) or social media marketing. This article will discuss which one you should focus on first and why, as well […]
Case Study: Branding Agency Audit +386% yr/yr Increased Traffic
Our client came to us looking to get better results with their website, so we started with a website technical audit. In this case study, we will show how making a few small changes can make a big difference. We also set up a Google My Business profile for the client, which helped them to […]
What Exactly Is Content Marketing and What are the Benefits?
Let’ discuss what exactly is content marketing and why every business needs to utilize it. We’ll also talk about how to create engaging content for your brand, as well as setting goals for a successful campaign. Lastly, we’ll go over the benefits of using this strategy in your overall digital marketing roadmap. What Exactly is […]
The Truth About Your Website’s Bounce Rate
A high bounce rate is an indicator that your website’s content and layout are not enough to keep visitors interested. Let’s discuss the truth about your website’s bounce rate, what it means when you have a high bounce rate, how to improve your site’s bounce rates with good design and content, and much more. Let’s […]
