One of the questions I receive is: Do I really need a new website or can I just make some modifications to the existing website? It depends. Two main factors are you happy with your website and it has a responsive web design (it displays awesome mobile devices)? I have an additional 5 more reasons listed in our article 7 Signs You Need A New Website. Below are some indicators that your website just needs to be modified.
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Need updated content or an additional page
Add a new employee to list on your about page, have new business hours, expand your business, or want to include a list of your blogs on your front page? If this is the case, then your website just needs a modification. All of these tasks should take a few hours to modify your website depending upon the scope of the work and how many images you need.
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The site doesn’t link or show feeds to social media accounts
When your website was first built, you weren’t sure about that “social media” thing or which social media platforms to invest your time into. Well, statistics show social media is great advertising and that should invest the time. Statistics show that:
- FaceBook: 75% of male internet users are on Facebook as well as 83% of female internet
- Instagram: Most Instagram users are between 18-29 years old, about six-in-ten online adults.
- Twitter: 81% of millennials check Twitter at least once per day
- LinkedIn: LinkedIn boasts more than 450 million user profiles.
- YouTube overall, and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
Time to add some social media links on your website. It is even possible to add feeds on your webpage that show your social media. This allows you to build more followers on both your social media accounts and your website.
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You are selling new services or items
Expand your law practice, new items on your restaurant menu, focalizing your business into a niche and need your website reworded, or adding additional services to your website?. All of these examples can be done by a modification to your existing website.
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You want a new feature added to a webpage
Want a picture of the city skyline, a new contact form, blogs listed on your front page, a social media feed listed on your home page, or new or additional graphics, and/or new photos. One common item we see is that customers are wanting more Pinterest size images on their blog articles so they can show up favorably on Pinterest. These are all items that can be done by modifying your website.
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Your website is not showing up with SEO rankings
Some website companies list this as a reason to have a new website, but I believe some minor adjustments can make a big impact.
- Does your home page have data that continuously changes such as blog articles or social media feeds?
- Larger text can make a difference for your main statement or substatements. The world wants to know you are still updating and promoting your business on the web. You may be busy behind the scenes, but it is important to also continuously market yourself.
- Is your website fine-tuned for faster speed? If your website has been running for several years, we see some users need an adjustment to speed up their website.
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Need new photos and fonts
Update your website with new photos or existing photos touched up in Photoshop. Photos can be taken from plain to wow with just a few settings to capture the important features in your photos. Fonts can be also adjusted to add some more elegance and class to your web page.
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Adding Testimonials, Compliments, and Quotes
When you first started your business you did not have any Travelocity, Yelp, or just personal quotes of gratitude. Now that your business is underway, consider adding these to your homepage.
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Adding a Portfolio or Photo Gallery
Need to add or create a portfolio to show your creations or artwork? A portfolio can give potential customers and inspiration and create an action to contact you.
Create IT Web Designs is one of the few Web Design businesses that do website modifications for affordable prices for small businesses. Please contact us for an introductory call and a free quote.