Who you or your company IS plays a big part in who you attract to your business.
Ask yourself these questions: Do you want your website to be more personal and connect with your ideal audience? Do you want it to feel like a living, breathing entity rather than a sterile corporate machine?
If so, you’re not alone. Businesses want their website to reflect their personality and values, but they don’t know how to go about doing it.
In this article, we will discuss five ways to add personality to your website. Personality is one of the most important elements of any marketing strategy; it helps people connect with your brand and understand what you’re all about.
Color Scheme: The Visual Identity Of Your Personality
Choose colors that reflect your brand personality and complement your logo.
A great branding expert or graphic designer will help with this task as they are trained in the art of color and pairing colors together. Colors invoke emotions and let the experts guide you.
Colors help create a visual identity that sets your website apart from others and plays a significant role in creating a website that stands out and represents a brand’s personality.
Create a consistent color scheme that runs throughout your website. Find colors that align with your messaging and create an emotional response from your audience. For instance, bold, bright colors might work best for a children’s toy store, while muted pastels may work better for a luxury spa.
When choosing your color scheme, be sure to consider the feelings you want to invoke in your viewers and strive to create a visual identity that truly sets your website apart.
Website Copy: Where Your Words And Voice Reflect Who You Are And Your Vision For The Future
This is what I tell my clients is the most important part of the website–copy. Not the design or how the website looks! I can make any website look beautiful…but if the copy is not there, the website will not convert.
And if your personality is not in the copy and doesn’t match with the rest of your onboarding process, you’ll have confused shoppers. And confused shoppers never buy.
The copy on your website is the perfect opportunity to showcase your personality. Having a tone that matches who you are is vital for engaging your reader.
If they can emotionally connect with the language you use on your website, they are more inclined to stay. Are you conveying warmth and friendliness? Or do you prefer a straightforward and serious approach? Whatever your preference may be, ensure that it aligns with who you are and what your brand stands for.
When visitors can emotionally connect with your website, they’re more likely to engage with you and stick around. So take a moment to review your current website copy and ask yourself, does it truly reflect your personality? If not, it’s time to make some changes.
Feature Customer Testimonials And Success Stories To Show The Impact Of Your Product Or Service
There’s no denying that a glowing customer review can go a long way in persuading potential clients to give your product or service a chance. It’s one thing to boast about the benefits of what you offer, but featuring real-life success stories takes it one step further.
Think about it: seeing how your product helped someone achieve their goals or solve a problem is much more impactful than hearing about it from a sales pitch. By showcasing customer testimonials, you’re not only building trust and credibility but also providing social proof of the positive impact your product or service can have. So don’t be shy – share those success stories and let your happy customers do the talking for you!
Images: Use High-Quality, Original Branded Images That Showcase Your Brand Personality, Your Ideal Client, And Tell Your Story.
From product photos to team photos, the visuals on your website should represent your brand and make a statement. Invest in high-quality images that showcase your products, services, team, and ideal customer to help tell your brand’s story. Custom photography stands out amongst the plethora of stock photography that is on everyone else’s website.
Including these types of images not only adds a human element to your website, but it also helps potential customers feel more connected to your brand. Your website should reflect your unique personality and values, and visually showcasing your team and happy customers can communicate that in a powerful way. So don’t be shy, snap some photos, and give your website the personal touch it needs to stand out in today’s digital landscape.
Consider hiring a brand photographer to work with you and take custom photos of who you are and what you do. They know exactly the setting and photos that need to be taken to have a greater impact on websites. Websites that not only use copy but show what it’s like to work with you make a bigger impact.
By incorporating visually stunning elements that align with your brand’s personality and messaging, you can take your website to the next level and create a more memorable user experience for your visitors.
Our Story Page: Where Your Personality Will Shine
When it comes to your our story page, you want to create a space that not only showcases your skills and expertise but also allows your audience to get to know the real you.
This is your chance to share your personality with your readers, and by doing so, you create a sense of inclusivity that makes people feel connected to you. Whether you’re a business owner, blogger, or professional, sharing your story can go a long way in creating a personal connection.
Additionally, use this space to share an image of yourself and your team, your values, and your vision for the future. Your readers will appreciate the transparency and relatability, which ultimately leads to building authenticity and trust. So go ahead, create an our story page and let your story shine!
Blog – Write To Connect With Your Audience
One great way to show your personality in your blog is by writing in a conversational, down-to-earth style. This will help create a sense of intimacy between you and your readers, and make them feel comfortable engaging with your content.
Blogging can be used for SEO, executive thought leadership, and telling stories. Use humor or clever wordplay as appropriate to give your writing more character. Tell personal experiences or stories in your writing.
Which Way Will You Add Personality To Your Website?
Five ways to add instant personality to your website. By choosing custom unique colors, writing copy that resonates with your target audience, featuring customer stories and testimonials, including visuals like photos of yourself, your team and ideal customers, building an our story page that’s interesting and informative, and a blog that showcases your expertise, thought leadership, and personality.
You can combine the essential principles of digital marketing with a personal experience to develop relationships with your readers. People want to work with companies they trust and feel connected to.
Connecting with the brand’s personality helps your audience to establish an emotional connection with your brand, making it easier to build long-lasting relationships and increase brand loyalty. If this sounds like something you could benefit from, don’t hesitate to contact us today to discuss your digital marketing and website design and development needs.