Small business owners often wonder if online reputation management (ORM) is worth the time and effort. After all, it seems like a lot of work to try to control what people say about your business on the internet. But ORM is not only worth the time and effort, it’s essential for any business that wants to succeed in today’s digital age. In this article, we will debunk the five biggest myths about ORM and explain why it’s so important for your business.
Myth #01: Online Reputation Management is not Worth the Time
A common myth about ORM is that it’s not worth the time and effort. This couldn’t be further from the truth. In today’s digital age, your online reputation is essential to your success. potential customers will research you online before doing business with you, so it’s important to make sure that your online presence reflects the positive image you want to project.
- 84% of people value online reviews as much as personal recommendations.
Myth #02: Online Reputation Management is too Difficult
Many people believe that ORM is too difficult and time-consuming to bother with. However, this is simply not true! While there are many different tools and strategies you can use for ORM, it doesn’t have to be complicated or take up a lot of your time. You can easily manage your online reputation less than an hour or two each week. Our team can automate many tasks like reviewing and collecting to reduce the time spent on it through our agency software. We can help you with the process.
- More than 25% of a company’s market value is directly attributable to reputation.
Myth #03: Only Big or International Brands need Online Reputation Management
Another common misconception is that ORM is only for big businesses. ORM is just as important for small businesses, if not more so. Small businesses often don’t have the resources of big companies, so a bad online reputation can be devastating.
The Internet has become a viral and global media outlet for local businesses. Online reputation management can be much more than a simple reputation management solution. There are also ways to collect and administer reviews. Having a star rating is crucial when developing your business plan. The use of our reviews software can greatly help manage your online reputation.
- 80% of people use search engines for information on local businesses.
Myth #04: You Don’t Need Online Reputation Management If You Have a Good Product or Service
Many businesses believe that as long as they have a good product, they don’t need to worry about their online reputation. However, this is not the case. Even if you have the best product or service in the world, if your online reputation is non-existent, potential customers will be turned off and you will lose business.
- 86% of people would pay more for services from a company with higher ratings and reviews.
Myth #05: Once You Have a Good Reputation, You Don’t Need to Worry About It
Many businesses believe that once they have a good reputation, they can just sit back and relax. Unfortunately, this is not the case. Your online reputation needs to be constantly monitored and managed in order to maintain a positive image.
- A difference of one “star” in an online rating generates a 5-9% difference in revenue.
As you can see, there are many myths about ORM. However, the importance of ORM is clear. If you want your business to succeed, you need to make sure that your online reputation is positive. By debunking the myths about ORM, you can see why it’s so important for your business and how easy it is to manage your online reputation. Don’t wait – contact us to start managing your online reputation today!