There are many considerations for any business when it comes to choosing how they want to market their company. One of the most important is whether or not you should invest in SEO (search engine optimization) or social media marketing. This article will discuss which one you should focus on first and why, as well …
SEO vs. Social Media – Which One Should You Focus On First? Read More »
Our client came to us looking to get better results with their website, so we started with a website technical audit. In this case study, we will show how making a few small changes can make a big difference. We also set up a Google My Business profile for the client, which helped them to …
Case Study: Branding Agency Audit +386% yr/yr Increased Traffic Read More »
Let’ discuss what exactly is content marketing and why every business needs to utilize it. We’ll also talk about how to create engaging content for your brand, as well as setting goals for a successful campaign. Lastly, we’ll go over the benefits of using this strategy in your overall digital marketing roadmap. What Exactly is …
What Exactly Is Content Marketing and What are the Benefits? Read More »
A high bounce rate is an indicator that your website’s content and layout are not enough to keep visitors interested. Let’s discuss the truth about your website’s bounce rate, what it means when you have a high bounce rate, how to improve your site’s bounce rates with good design and content, and much more. Let’s …
If you want to have a successful website, then it is important that your site load quickly. Google Pagespeed Insights is a tool that will tell you how well your site performs on desktop and mobile devices, what the problems are with your site, and how they can be fixed. Page speed is an important …
What Does It Take To Get Over 90 On Google Pagespeed Insights? Read More »
Picking out a domain name is a challenging task. One of the questions that I often receive about domain names is if the city should be in the domain name? In this example, we want to determine if a business should use Cincinnati in a domain name? My answer is: it depends. Google History With …
You might be surprised at what a site audit reveals about your website… Saying the internet is a busy place is an understatement. As of January 2021, there are over 1.83 billion websites on the Internet and it continues to climb higher. With all of these websites competing to stay relevant with the search engines, …
The general consensus among marketers is clear. While 86 percent of them believe that their goals are harder to accomplish during the ongoing pandemic, the majority also agree that search engine optimization can help make their tasks a little easier. However, small businesses will benefit from taking the extra, more specific step toward local search engine optimization. This article examines the concept of …
What Is Local Search Engine Optimization and Why Does It Matter? Read More »
Do I need a privacy policy on my website is one of the most common questions my clients ask. First, let me start with I am not a lawyer. This is not meant to be legal advice. I’m writing from the perspective of a web designer as it is an important aspect of information that …
Have you heard about Google’s new nofollow link tags? Google just introduced new link attributes that affect how links are calculated. The SEO industry is calling this change “NoFollow 2.0” because the changes are specifically for the nofollow attribute. In this article, let’s go over what it is and how it may affect …
