How Web Design Impacts Content Marketing

How web design impacts content marketing - desk with wireframe of web design and content

There are many reasons why web design impacts content marketing. One of the main reasons is that it impacts the user experience which will determine whether or not viewers stay on your site and convert into customers. In this article, we will cover some basic principles of website design and the impact it has on content marketing.

What is Content Marketing?

Content Marketing is a form of inbound, digital marketing and strategy that focuses on creating and distributing relevant content to attract and retain a clearly defined audience — with the objective of driving profitable customer action.

Content marketing with a good web design can help you create and maintain quality content. Quality content with good web design to lead the user down the path of action.

Content marketing helps you reach more people which is why it’s important to have great web designs to help drive those actions – email sign up, link clicking, and ultimately purchase.

What is the Goal of Content Marketing?

A goal in any type of marketing is to get people interested in what they’re selling or telling them about so that when they come across this product/information again, there’s already an idea in their head as far as why its worth purchasing for themselves or someone else.

A well-designed website that’s heavily reliant on content marketing helps keep your audience interested in everything they read. They’ll want to come back for more because it’s valuable, trustworthy, and professional.

Why is Content Important in Web design?

The reason it’s so important is to create not only good but amazing content and have a great user experience on your website. Content marketing is what you use to inform your audience and develop great quality content that they’ll enjoy reading.

With good web design, it can help enhance the content on your website, making it more engaging for potential customers who are looking at your site as well as those who visit often.

According to a study from Top Design Firms, 42% of people will leave a website because of poor functionality.  Don’t let the functionality of your website interfere with your outstanding content.

Content Marketing impacts web design quote - 42% of people will leave a website because of poor functionality. (Top Design Firms, 2021).

Good Content is User- friendly

User experience is all about making your site easy to navigate for visitors so they can find what they need quickly.

Good content as part of the user experience will make visitors stay longer on your site, bounce less, be more likely to read other articles, and subscribe to your email newsletter. Additionally, a good user experience means that the website is intuitive and easy for users to navigate which in turn leads to more conversions.

When looking at a website for the first time, 38% of consumers look at a page’s layout or navigational links.

Creating a better user experience also helps website visitors get through their buying cycle faster by delighting them with your product and service.

Impact Web Design Has on Content Marketing quote - When looking at a website for the first time, 38% of consumers look at a page’s layout or navigational links. (Top Design Firms, 2021).

Good Content is SEO Friendly

Good content is important for search engine optimization. It can improve your site’s rankings in Google because it has high-quality, relevant information that answers questions people are searching for.

Good Content Helps Visitors Find You

SEO is all about getting found. The better and more relevant your content, the higher you’ll rank in Google and other search engines which means that people will be able to find you when they’re searching for information related to what you offer.

Good content can also improve conversions by increasing brand awareness, trust, and loyalty with your target market.

Good Content Creates Sales Funnels

A landing page with good content creates a sales funnel that leads people through the buying cycle and improves conversions.

It’s important to know how your visitors are finding you, where they’re dropping off in their journey and what information is missing for them to convert at each step of the process.

Good Content Creates an Experience

Content is important in website design because it’s the only way you can give your visitor a positive user experience.

When users land on your website, they’re looking for information that will help them solve their problem or achieve their goal and good content helps people move through the buying cycle faster by giving them everything they need to make a decision.

Good Content Helps Us Understand Our Customers Better

When you write quality content, it helps your business understand what problems people are trying to solve and how they’re looking for information which in turn gives you the ability to optimize your site for conversions or create landing pages that connect with them on an emotional level.

It also tells us what kind of information people need to move through the buying cycle which means you’ll be able to create content that helps them do that.

Good Content Gives You More Clients

When your site has a great user experience, high rankings in Google, and relevant quality content, it will help you get more customers.

This is because visitors are likely to share your site with their friends, colleagues, and networks which means you’ll have more people finding out about your business.

Good Content Increases Engagement

Engaging content is quality information that tells the story of what makes you different from everyone else in your industry or why someone should do business with you over competitors. It also helps turn visitors into repeat visitors and customers.

How Web Design Impacts Content Marketing?

Great web design helps you to accomplish all of these things by better connecting with visitors and communicating your message and value to your target market. When you have good content on your website that answers questions people are searching for it will help improve conversions by increasing brand awareness, trust, and loyalty with your target market which in turn gives you more clients.

Combining the content with a web strategy creates a powerful user experience. Without the strategy piece of a website, a website is just a design rather than a powerful marketing tool. A web strategy should use design to take the site visitors on a journey through the web page and website leading them where they can read helpful information and take action.

Why is Website Design Important in Marketing?

Website design is important because it’s the first thing potential customers see when they visit your site. It’s also what will make them stay or leave, so it’s important to have a website that looks professional and trustworthy.

In addition, website design with a strategy can help you improve conversions by increasing brand awareness, trust, and loyalty with your target market. Finally, it allows you to tell your story, which is important for your content marketing efforts.

What is the Relationship Between Website Content and Website Design?

Content Marketing and web design are inseparable because content directs how someone will navigate through their buying cycle, creating a user-friendly experience that will increase conversions.

This is why it’s important to create quality information and optimize your site for the customer. Content marketing also gives you more clients by increasing engagement with relevant, interesting content about what makes you different from everyone else in your industry or why someone should do business with you over competitors.

All of this helps visitors find you when they’re searching for what you offer and makes it easier to engage with your site.

Content is King But Web Design Brings The Content To Life

Content is king. Designing a content-friendly site will help your website get the attention it deserves and bring the content to life. Web design impacts your business and website’s content marketing efforts.

Having a content marketing strategy along with an overall digital marketing strategy is imperative with your business today to gain more traffic and users.

Jessica Rhoades

Jessica Rhoades

Jessica Rhoades is the Owner and Designer at Create IT Web Designs. Among her greatest passions are web design, SEO, helping small businesses succeed, bicycling, traveling, and making lists.

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